| CLIENT: | Diageo |
| PRODUCTION COMPANY: | VICE |
| DIRECTOR: | Sam de Jong |
| EXECUTIVE PRODUCER: | Erika Vocking |
| AGENCY: | VICE |
| CREATIVES: | Perre van den Brink, Marc Chalmers |
| AGENCY PRODUCER: | Lea Fels |
| CAMPAIGN: | How to make... a worldclass platform |
| ABOUT: | Our suave bartender shows you how to create an easy-to-make Bloody Mary, Bloody Maria or a Bloody Derby with minimal effort and maximum finesse. A splash of Tabasco and Worcester sauce, a drizzle of lemon, ice, tomato juice and the main attraction – a World Class spirit. Only the spirit changes the soul of the drink. |