SCOTCH & SODA

Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, is the campaigns main location. Here a team of models were shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-capped mountains. The campaign and ad are also cut with film and photo footage taken by a team throughout other Amsterdams across the globe. Slipping in and out of speech and song, a voiceover likens the scenery to the flat, canal-lined landscape of the Dutch city.

“We found one Amsterdam in eastern South Africa, a tiny village in Ohio, USA, and an island in the middle of the Indian Ocean,” recalled Paulo Martins, creative director, which devised the campaign. “The crew needed to island hop by several planes, drive 6 hrs of dirtroad and then by boat – needing a translator and local guides to secure footage in the uninhabited one we unearthed in West Guinea.”

Adam Kakembo, chief marketing officer at Scotch & Soda, admitted selecting the Arctic as main shoot location presented production challenges. But, he said, “that’s exactly what we want to capture; the spirit that’s at the S&S core. We know Amsterdam is very important to who we are, yet it goes beyond the geography of one place – it’s the openness, free-thinking and perseverance that sets us apart."

Check out the 60sec ad and maybe even more interesting, the making of video.

For this campaign we produced an 60 minute ad, endless amounts of social content, a making of video which stands alone as doumentary, a 50 creative image lookbook, and really huge campaign billboards for airports. The main team worked with a group of key professionals overviewing outsourced teams directly from the Amsterdam based HQ of Scotch& Soda. Highly efficient, Highly effective. Thats how we like it.