ADIDAS_LIONELL MESSI
- MESSI LOGO REVEAL VIDEO'S_ SOCIAL MEDIA CAMPAIGN
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| CLIENT: | Adidas |
| PRODUCTION COMPANY: | IamErika in collaboration with Onesize |
| EXECUTIVE PRODUCER: | Erika Vocking |
| AGENCY: | TBWA\BEC |
| CREATIVES: | Patrick Heerdink |
| AGENCY PRODUCER: | Erika Vocking |
| CAMPAIGN: | 4x Teaseer, 1x Reveal video, Photography & Social Media |
| ABOUT: | Lionel Messi revealed his brand new logo as a sub-brand of Adidas in a video compilation he posted on his Facebook: “To all my Facebook friends, I share with you my personal logo that represents who I am as a player and person. Hope you like it!” With a small production team we realized teasers and the final revealing of the logo. We also photographed Messi in Barcelona for this online campaign. Nice memorable detail: I recorded Messi's voice over for the videos myself, using a portable recorder in Barcelona! (Agency producer, Photography producer, Production company) |