|CLIENT:||Mad Sausage, supporting Mercy for Animals.|
|DIRECTOR:||Louis van Zwol|
|EXECUTIVE PRODUCER:||Erika Vocking|
|CAMPAIGN:||1 x TVC 60 for USA, 1 x Online video + Landing page for more information.|
Director Louis van Zwol decided to create this spot after reading Eating Animals by author Jonathan Safran Foer. Together with production company I amErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals.
Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. We began working together with MFA to bring our message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on such stations as MTV, VH1 & BRAVO.
(Strategy, Account, Executive Producer, Ad agency, Production company)