| CLIENT: | Mad Sausage, supporting Mercy for Animals. |
| PRODUCTION COMPANY: | IamErika |
| DIRECTOR: | Louis van Zwol |
| EXECUTIVE PRODUCER: | Erika Vocking |
| CAMPAIGN: | 1 x TVC 60 for USA, 1 x Online video + Landing page for more information. |
| ABOUT: | Director Louis van Zwol decided to create this spot after reading Eating Animals by author Jonathan Safran Foer. Together with production company I amErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals. Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. We began working together with MFA to bring our message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on such stations as MTV, VH1 & BRAVO.
(Strategy, Account, Executive Producer, Ad agency, Production company) |