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MERCY FOR ANIMALS

 - MAD SAUSAGE CAMPAIGN (TVC, VIRAL)
 
 
 
 
CLIENT: Mad Sausage, supporting Mercy for Animals.
PRODUCTION COMPANY: IamErika
DIRECTOR: Louis van Zwol
EXECUTIVE PRODUCER: Erika Vocking
CAMPAIGN: 1 x TVC 60 for USA, 1 x Online video + Landing page for more information.
ABOUT:

Director Louis van Zwol decided to create this spot after reading Eating Animals by author Jonathan Safran Foer. Together with production company I amErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals.

Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. We began working together with MFA to bring our message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on such stations as MTV, VH1 & BRAVO.

 

(Strategy, Account, Executive Producer, Ad agency, Production company)

 
 
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